The Ultimate SEO Checklist

Search Engine Optimization (SEO) is something I generally don’t worry about too much since most of my projects have been intranet-only, or someone else on the project worried about that “soft” marketing stuff. However, now I’m working on a site where I am that person (gulp).

That’s how I came to find this excellent article, The Ultimate SEO Checklist, on sitepoint. In addition to giving detailed advice on how to optimize your site for search engines, Shirley Kaiser makes a good point that your SEO strategy should be part of your design from the beginning because it impacts the site’s information architecture and technical implementation – not just the copy text.